Automotive · Launch Film · 2023
XPENG
G6
Car Launch Event
Opening & Launch Film
Visual Design · Motion Design
3D Animation
01 / Overview
Intelligent freedom,
made spatial.
Created for the XPENG G6 launch event, the visual system translated the idea of intelligent driving freedom into an expansive stage language. Technical structures, electric-green signals and the XPENG X moved from graphic code to immersive space.
项目以“智驾自由”为核心，将小鹏的品牌符号、技术结构与电光绿色信号 转化为适配超宽舞台的动态视觉语言，串联开场影像、车型发布与现场空间。
- Client
- XPENG Motors
小鹏汽车 - Studio Credit
- NO2 Studio
- Role
- Visual Development
Motion Design
3D Animation - Deliverables
- Opening Film 02:47
Launch Film 01:14
Original Music - Screen Canvas
- 13,824 × 1,280
Ultra-wide Stage
02 / Opening Film
One canvas.
A room-scale signal.
The original ultra-wide format is preserved inside the player to show how the motion language travelled across the complete stage.
03 / Visual Language
From identity
to motion system.
The X symbol becomes a modular device: signal, gateway, structure and reveal. A restrained monochrome palette keeps the product precise while electric green marks energy and direction.
04 / Motion Development
Structure in
constant motion.
Motion tests established speed, rhythm and spatial continuity before the final sequence was assembled for the stage canvas.
05 / Live Experience
Designed for
the room.
Every composition was developed for a panoramic screen rather than a conventional frame. Perspective, scale and timing were judged from the audience position, allowing the image to extend the architecture of the event.
画面从现场观看尺度出发进行设计，通过透视、节奏与横向运动延伸舞台空间， 使影像成为车型发布体验的一部分。
